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Disneyland Opens Magic Key Sales Again for First Time in 2023

Disneyland Replaces Annual Passes with Magic Key Program

Disneyland Resort has announced it has resumed sales of select Magic Key annual passes today for the first time in 2023.

The Details

Disney says the Inspire, Believe, and Imagine passes have been opened up for new sales as of today (January 17, 2023).

The Enchant pass will remain unavailable for new sales at this time, but it is still available for current pass holders to renew.

Sales of Magic Key passes are only available online at this time.

New pass sales will be paused each night at 10pm PT, and resume the next morning no earlier than 9am PT. Guests can opt to remain in the queue overnight to save their spot, but must remain connected to the network and keep their browser window open.

If any passes are still available when it’s your turn, you’ll have 10 minutes to enter the site and make your purchase. Another tip: sign in to your Disney account BEFORE going into the queue to speed things up once you’re in.

Magic Key text 2023

As of this post, the queue to get in is over an hour, so also bring your patience.

If you’re ready to purchase, head over to

The Passes

The Magic Key passes give users access to the parks on select dates, depending on which of the four levels they purchased.

The Inspire Key replaced the top tier Dream Key that was offered when the program was first introduced, and is priced at $1599 annually.

The Believe Key is a tier below and is priced at $1099 annually, and the Imagine Key is the bottom tier which is only available to Southern California residents for $449 annually.

Here is a graphic showing the break down of Magic Key prices with the benefits.

Magic Key pass breakdown 2022

In October, ticket prices at Disneyland Resort increased an average of 8%, making the Magic Keys a better value for frequent visits. The resort also increased the price of Genie+ at that time.