The Walt Disney Company is joining State Farm Insurance in setting “Good Neighbor Month” in motion, saying they want to encourage people to take action in their communities, unite neighborhoods, and spotlight those who are making a positive impact.
As part of its corporate alliance with Disney, State Farm is gathering Disney talent and its own ambassadors to use their social media channels to inspire people during this month of neighborly festivities.
Getting Social
Throughout September, Disney personalities such as Francia Raisa (Hulu’s “How I Met Your Father”) and Cierra Ramirez (Freeform’s “Good Trouble”) will join State Farm brand ambassadors and star athletes, including Karl-Anthony Towns, in sharing on social channels using #GoodNeighborCheck.
The virtual call to action invites everyone to share their good deeds, and recognize people who embody what it means to be a good neighbor.
Fans can follow along on Facebook, Instagram, Twitter, and TikTok using #GoodNeighborMonth to see who’s being called on to participate, watch the stories unfold, and even get involved.
Good Morning America Kicks It Off
ABC’s morning news show, “Good Morning America,” helped to announce “Good Neighbor Month” by recognizing a Good Neighbor:
Celebrating 100 Years
Both Disney and State Farm are celebrating 100 years in business, so this partnership has extra meaning for them, as part of both organizations’ shared commitment to do good and spread joy.
“Over our 100 years, we’ve championed good neighbors across the country and in the communities where our State Farm agents support them. We’re amplifying this tradition to extend that good neighbor spirit and invite everyone to show us how they’re making a difference,” said Alyson Griffin, Vice President of Marketing at State Farm.
“This month couldn’t be a better time to team up with Disney and spotlight good deeds in action.”
“Good Neighbor Month is all about inspiring community, which made it the perfect opportunity to build on our relationship with State Farm and tap into Disney’s outstanding talent and industry-leading portfolio of brands,” said Mike Denby, SVP, Disney Advertising.
“Together, Disney and State Farm are harnessing the power of connection to authentically engage with audiences and inspire kindness.”
Do you have a neighbor you think fits the Good Neighbor criteria? Let us know in the comments…or better yet post to social media using #GoodNeighborMonth.