The Walt Disney Company has named Kristina Schake as Executive Vice President, Global Communications, reporting to Chief Corporate Affairs Officer Geoff Morrell.
She will be responsible for the Company’s worldwide communications strategy and operations, while also serving as lead spokesperson.
“I could not be more pleased to welcome Kristina to Disney and to have her leading communications for the company,” said Mr. Morrell. “Her experience in the public and private sectors, in political and corporate campaigns, make her ideally suited for this important role and to help me integrate communications with government relations, public policy, and corporate social responsibility into a new Corporate Affairs team. Together with the exceptional professionals at Disney, we will help the world’s greatest storytelling company engage even more effectively with our many stakeholders around the world.”
Ms. Schake’s recent positions include being appointed by President Biden to lead the nationwide COVID-19 vaccine education campaign, and she was previously Global Communications Director for Instagram.
Ms. Schake was also Deputy Communications Director for Hillary Clinton’s 2016 presidential campaign, and served in the Obama administration as Special Assistant to the President and Communications Director to the First Lady.
“As Disney approaches its 100th anniversary, I’m excited to lead the company’s global communications work at this pivotal moment of growth and transformation,” said Ms. Schake. “The magical stories and experiences Disney creates enrich the lives of countless people around the world and it’s an honor for me to be a part of that, helping Bob Chapek, Geoff Morrell, and the talented teams throughout the company tell the story of Disney as it begins its second century.”
The position sees her return to California, where she served for several years as the senior communications strategist for First Lady Maria Shriver, the Women’s Conference, and the California Endowment’s Building Healthy Communities Initiative.
In 2009, she co-founded the American Foundation for Equal Rights, which led the successful bipartisan public awareness campaign and legal challenge to restore marriage equality to California.
She began her career working for Los Angeles Mayor Richard J. Riordan.
When the announcement was made on Twitter, many took it as an opportunity to shoot the new messenger, rather than welcome her into her new role. But I welcome her to The Walt Disney Company and look forward to seeing what she will do.
Perhaps Disney realized they need someone with better charisma than Bob Chapek to speak to the public. It is difficult to witness a Disney CEO who is so bad with the PR side of things after seeing how smooth Iger and Eisner were.
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