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Disney To Kick Off First Ever World Princess Week on August 23

Ultimate Princess Celebration - World Princess Week

As part of Disney’s year-long Ultimate Princess Celebration, the first-ever World Princess Week will be held by the company, starting on August 23, 2021.

To kick off the festivities, fans can experience the debut of an all-new YouTube series, the “Courage and Kindness Club,” on the Disney Parks Blog.

The series features beloved Disney Princess and Frozen heroes showcasing simple and fun ways for young fans to show kindness and be more courageous in their daily lives.

Families and fans can tune in throughout the week, and join in the conversation and share their own acts of kindness by using #UltimatePrincessCelebration and #HowDoYouPrincess.

To celebrate the courage of all Disney princesses, Disney is teaming up with Starlight Children’s Foundation to bring Disney Princess and “Frozen”-themed hospital gowns and deliveries of toys, books, and games to courageous children during their hospital stay.

Also in celebration of World Princess Week, Disney Channel will unveil an all-new music special, “Disney Princess Remixed – An Ultimate Princess Celebration,” Friday, Aug. 27 (7:30pm EDT/PDT).

The half-hour special will celebrate the empowering attributes of Disney princesses and Frozen queens through reimagined performances of their iconic songs.

Disney stars Dara Reneé, Frankie Rodriguez, Julia Lester (“High School Musical: The Musical: The Series”), Izabela Rose (“Secrets of Sulphur Springs”), Ruth Righi (“Sydney to the Max”), and Sophia Hammons (“Under Wraps”) are set to perform pop, rock and R&B remixes of “Into the Unknown” from Disney’s “Frozen 2,” “Home” from Disney’s “Beauty and the Beast,” “Almost There” from Disney’s “Princess and the Frog” and “Part of Your World” from Disney’s “The Little Mermaid” on the show

Grammy® Award-winning recording artist Brandy will also debut her music video for “Starting Now,” the anthem for The Walt Disney Company’s 15-month event, “Ultimate Princess Celebration.”

“Disney Princess Remixed – An Ultimate Princess Celebration” will be available on Disney+ same day in the U.S., and select other markets.

Grammy Award-winning recording artist Brandy recording her song 'Starting Now'

Disney Parks and Resorts around the world will also join in the celebration with all-new offerings, themed merchandise and special photo opportunities.

At Disneyland, Disney Princess Breakfast Adventures will return to Disney’s Grand Californian Hotel & Spa beginning August 26, and include brunch, along with special giveaways for World Princess Week.

At Downtown Disney District, fans will be able to celebrate with giveaways, photo opportunities and special merchandise offerings across select stores.

Walt Disney World will debut an all-new Princess Tiana-themed playground on August 23 as part of the EPCOT International Food and Wine Festival.

Guests will also find food and beverage offerings across the resort themed to each of the 14 Disney Princess heroes and Frozen queens, and nightly Movies Under the Stars at Walt Disney World Resorts will feature a line-up of iconic Disney Princess films.

Over at Disney Springs, guests will find site-wide photo opportunities, art walls and special shopping opportunities.

Plus registration will open on August 24 for the 2022 runDisney Princess Half Marathon.

2022 runDisney Princess Half Marathon at Walt Disney World

Disneyland Paris has many surprises in store to celebrate World Princess Week, including new exclusive selfie spots and magic shots for guests to enjoy, inspired by Disney Princess.

Meanwhile in Hong Kong, a surprise moment will take place at the Main Street Train Station at Hong Kong Disneyland Park featuring Disney princesses and set to Brandy’s Ultimate Princess Celebration anthem “Starting Now.”

There will also be the first-ever TikTok Live event from Aulani, a Disney Resort & Spa on August 25, featuring an appearance from Moana in honor of the 10th anniversary of the resort.

It’s not a Disney celebration without merchandise, and a range of new products will launch during World Princess Week from brands such as Enchanted Disney Fine Jewelry, Lokai, and Love Your Melon, all of which emphasize kindness through charitable giving.

Additional products from Hasbro, JAKKS Pacific, the LEGO Group, Funko, ColourPop Cosmetics, and others will hit retailers globally, as well.

The Ultimate Princess Celebration Hotline presented by shopDisney will also launch on Aug. 23 with all new recorded messages from five Disney Princess characters who can be reached by contacting 1-877-70-DISNEY, and two Frozen queens, Anna and Elsa, who can be heard only by visiting

“More than ever, the world needs strong examples of courage and kindness – characteristics exemplified by Disney Princess heroes and Frozen queens,” said Stephanie Young, president, Disney Consumer Products, Games and Publishing. “Through all of our products and experiences, we are beyond thrilled to bring this celebration to fans and families across the globe and, in the process, help inspire people the world over to have the courage to be kind.”

Even more events and merchandise collections are planned throughout the length of the Ultimate Princess Celebration, including a monthly Disney Designer Collection Princess dolls from shopDisney, starting with Princess Jasmine in October.

Shimmer Doll Collection from Hasbro

For more information on World Princess Week or the Ultimate Princess Celebration, visit

[Images courtesy of Disney Parks, Experiences and Products]