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Mickey Mouse Refrigerator brings Euro-style to US via SMEG and Disney

SMEG makes home appliances with a designer label touch and European style. From devices as small as an electric kettle to a large oven or refrigerator, they’re well suited for those who want style but may have a smaller living space. This year SMEG is joining forces with Disney to launch their first ever collaboration in the US market, a commemorative refrigerator celebrating one of America’s most-beloved cartoon characters, Mickey Mouse.

Mickey Mouse came into the homes – and hearts – of the world for the first time in 1928, through black and white animation as his debut character, Steamboat Willie. Nodding to this vintage, playful sketch, SMEG’s retro FAB28 refrigerator brings to life a whimsical image of Mickey Mouse as we know him today inspired by the initial Steamboat Willie drawings from Disney.

The new SMEG FAB28 Mickey Mouse Refrigerator will include Energy Star efficiency, larger interiors, a Life Plus drawer for extra-cool temperatures, more-adjustable glass shelves, and a Multiflow Cooling System.

“The SMEG-Disney synergy is inherent, and we’re honored to work with such a renowned, creative company. They say the kitchen is the heart of the home, and bringing households together, whether through food or entertainment, is at the core of what each brand stands for,” said Paul McCormack, National Sales & Marketing Director for SMEG USA, Inc. “After the success of our initial partnership in the UK, we’re pleased to now bring a newly-designed Mickey Mouse FAB28 to the American market.”

As McCormack says, this is a reboot of the Mickey Mouse FAB28 refrigerator that was released in the UK last year in a limited edition.

Starting this November, the fridge will be exclusively available at Williams Sonoma, and at select SMEG dealers across the country. The SMEG FAB28 Mickey Mouse Refrigerator retails for $2,799. That’s a lot of cheese, but at least you know it will be kept well in your SMEG refrigerator.