Maybe Disney’s theme parks division can stop worrying so much about Hong Kong Disneyland (KHDL). Their aggressive expansion plan has finally dialed up some attendance growth among international travelers. The resort also reported an 8% increase in revenues on overall attendance bump and more hotel room nights sold. A multi-year expansion is currently under way at the park that will see new lands added and even a new castle.
Hong Kong Disneyland Resort (HKDL) announced the park welcomed 6.2 million guests in fiscal year 2017, up 3% from the prior year. This includes an increase in international attendance of 5% to reach a record high of approximately 1.6 million international guests. More than 70 million guests have now visited the park since it first opened in 2005.
The increase in attendance from international guests demonstrated the resort’s continued strength in attracting tourists from across Asia, especially from Japan, South Korea, Indonesia and the Philippines. This affirms HKDL’s pivotal role in making Hong Kong a top family-friendly tourist destination in Asia.
Local attendance grew 6% to its second highest level ever, attributable to its line-up of exciting offerings and seasonal events throughout the year, as well as the successful Magic Access programs. In fiscal year 2017, locals made up 41% of total attendance while mainland and international guests accounted for 34% and 25%, respectively.
HKDL achieved record high per capita spending at the park for the year, marking eight consecutive years of growth. Overall results were driven by the launch of new attractions and entertainment offerings, including the new Iron Man Experience, Disney Parks’ first Marvel-themed ride, and Disney Explorers Lodge, the resort’s third hotel, as well as strategic marketing and sales efforts.
“The launch of Iron Man Experience and Disney Explorers Lodge in fiscal year 2017 have taken the resort experience to a new level, strengthening our appeal as a resort destination for families and young adults,” said Samuel Lau, managing director of HKDL. “Together with the roll-out of our newest expansion plans, our investments in the guest experience are set to make the resort an even more attractive destination, drawing new and repeat visitors from across Asia.”
HKDL will continue to create new and magical experiences to give guests even more reasons to visit throughout the coming year.
Following Chinese New Year and its first-ever night market, magic is happening all around the park in different seasons throughout the year. In mid-March, guests will be dazzled by the brand-new colorful “We Love Mickey!” Main Street Projection Show, featuring cutting-edge visual effects and lighting at night. On March 30, guests can swing into more fun in Adventureland at the first-ever “Karibuni Marketplace” near the Theater in the Wild. Guests can enjoy the vibrant colors of textiles and crafts, challenging games, delicious food items and even meet adventurous Disney friends including Moana, Nick and Judy from “Zootopia,” Jasmine, Pocahontas and even Marvel’s Black Panther in the Adventureland area.
In May, a new entertainment venue in Adventureland will open featuring a lively atmosphere stage show titled “Moana: A Homecoming Celebration,” which will be the first completed project under the latest phase of expansion. This summer, the park will launch a brand new Disney‧Pixar-themed Water Play Street Party! along Main Street, U.S.A. where some of the beloved characters from the Disney‧Pixar films such as “The Incredibles,” “Toy Story” and more, will join more than 30 performers for this cool, water-filled summer celebration. Guests can also meet and greet the superheroes from the Academy Award-winning animated movie “The Incredibles,” before the sequel “Incredibles 2” hits Hong Kong cinemas in mid-July. The debut of these offerings will be closely followed by a visit from Jack Skellington in Halloween, and the unforgettable Disney Christmas event.
Have you visited Hong Kong Disneyland before? What are your tips for someone wanting to visit?