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Pixar’s “Coco” strums up a winning Thanksgiving box office

Pixar’s “Coco” wins the Thanksgiving holiday domestic Box Office race. It brought in $49M over the weekend beating “Justice League”which earned $40.7M. The five day total for “Coco” was a respectable $71.2M and Coco’s total worldwide box office cumulative total is $153.4M, which includes a strong earlier opening in Mexico.

There are two ways to look at these numbers. One it is the third worst opening for any Pixar film beating only Pixar’s first film “Toy Story” and its last film, the under performing “The Good Dinosaur.” The other way is that this has been a very weak year for movies and it did perform well over a holiday weekend when families attentions are in other areas with the fourth strongest Thanksgiving showing behind “Frozen,” “Toy Story 2,” and “Moana.”

Disney pretty much owns Thanksgiving. Of the top 15 openings, 13 are from Disney. Even though the numbers aren’t as strong as summer of Christmas openings, films that open over Thanksgiving have a longer life span, something that Disney has capitalized on time and again.

“Coco” has broken all records in Mexico, there are indications that a strong next couple weeks might be ahead. It’s been a rough week for Disney as one of its top creative forces and leaders, John Lasseter, took a six month leave after what he acknowledged were ‘missteps.’

Did you see Pixar’s “Coco” over the holiday weekend? If so, what is your review?

1 thought on “Pixar’s “Coco” strums up a winning Thanksgiving box office”

  1. I just got back from seeing Coco.
    I gotta think this is one that will stay strong right through December as word-of-mouth will be very strong.
    I also think our large US population of Mexican Americans will continue to embrace it strongly.
    I was extremely impressed by everything about it.

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