Two new Beauty and the Beast trailers

We’re just 10 days, at least as of this writing, away from the wide opening of Disney’s Beauty and the Beast. If you’re on the fence about buying tickets, Disney hopes two new teaser trailers will tempt you to be their guest

The first new Beauty and the Beast trailer is just 30 seconds long, but there’s a lot packed in there. There’s Gaston getting the townspeople riled up, the enchanted furniture fights back, and a quick tease of both big dance numbers, “Gaston” and “Be Our Guest.”

The second trailer features Lumiere instructing the castle’s servants, still in household item form, to prepare for a little romance and… we can assume the famous “Be Our Guest” song is in the near future.

Early sales are tracking ahead of Marvel’s Captain America: Winter Soldier, which is saying something. That movie finished at $259 domestic and $714M global. I have a feeling that repeat business will drive “Beast” much higher than those numbers.

How well do you think the ‘live-action’ version of Beauty and the Beast will do in theaters?

About the film:

The story and characters audiences know and love come to spectacular life in Disney’s live-action adaptation “Beauty and the Beast,” the fantastic journey of Belle, a bright, beautiful and independent young woman who is taken prisoner by a Beast in his castle. Despite her fears, she befriends the castle’s enchanted staff and learns to look beyond the Beast’s hideous exterior and realize the kind heart of the true Prince within.

The film stars: Emma Watson, Dan Stevens, Luke Evans, Kevin Kline, Josh Gad, Ewan McGregor, Stanley Tucci, Audra McDonald, Gugu Mbatha-Raw with Ian McKellen and Emma Thompson. Directed by Bill Condon based on the 1991 animated film, “Beauty and the Beast,” the screenplay is written by Stephen Chbosky and Evan Spiliotopoulos and produced by Mandeville Films’ David Hoberman, p.g.a. and Todd Lieberman, p.g.a. with Jeffrey Silver, Thomas Schumacher and Don Hahn serving as executive producers. Alan Menken, who won two Academy Awards (Best Original Score and Best Song) for the animated film, provides the score, which includes new recordings of the original songs written by Menken and Howard Ashman, as well as three new songs written by Menken and Tim Rice.