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New Rogue One Duracell Star Wars commercial brings back the feels


Last year Lucasfilm, Disney, and Duracell combined forces to create a Star Wars: The Force Awakens themed commercial. It was considered among the best ad campaigns of the holiday season. This year they’re out to one-up themselves with a Rogue One: A Star Wars Story inspired ad.

The theme is “How the Rebels Saved Christmas”:

I love that they set it in a children’s hospital. Duracell partnered with Children’s Miracle Network to power the imaginations of brave rebels everywhere.

You can join Duracell in donating to Children’s Miracle Network hospitals to power imagination of kids throughout the holidays. To make a donation, visit

Do you think Duracell has done it again with this commercial?