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Disney Parks and Orlando Magic extend partnership


I bet you didn’t know this, but Mickey’s got game. He likes to keep up his skills by practicing with the NBA’s Orlando Magic. To keep up this cover story, Disney Parks even sponsors the professional basketball team.

“We are thrilled to have Disney Parks continue with us as one of our Champions of the Community partners,” said Orlando Magic CEO Alex Martins. “As a pillar in the Central Florida community, Disney has established a great legacy. We are so excited to have them remain a part of our team to continue building upon that legacy together. Our commitment to the Central Florida community will remain our focus, working towards the goal of becoming champions both on and off the court.”

With the sponsorship extension, Walt Disney World Resort will gain stronger visibility to showcase the Parks by enhancing its presence with digital and social media activations as well as signage and additional visibility within the Amway Center. The Disney Atrium will continue to immerse fans with an enhanced, interactive guest experience that allows for Disney video messaging to entertain fans.

Disney will also remain the Official Cruise Line and Official Theme Park of the Orlando Magic.

“Disney believes in Magic, and we’re thrilled to support the downtown venues that serve the community,” said Maribeth Bisienere, senior vice president of Disney Sports Enterprises and Disney Springs. “This sponsorship extension serves as another example of our company’s efforts to help make dreams come true across Central Florida.”

It would be great to see more of the Orlando Magic at Walt Disney World, perhaps enjoying the parks. But I’m happy to see some of Disney in Downtown Orlando too.