Walt Disney Studios recently held a very successful sneak peek of “Maleficent” at Disney’s Hollywood Studios and DCA, so they want to try it again with their expected summer blockbuster – Marvel’s “Guardians of the Galaxy.” The only problem is that Universal Studios Florida has an exclusive on Marvel themed attractions inside theme parks in Orlando. But Disney thinks they’ve found a way around that, check out the poster above and then look at the one below the jump, Disney removed the ‘Marvel’ logo for this promotion.
Since it is just a movie promotion, I think Disney will get away with it. But if Universal wanted to make a stink of it, they probably could. Disney did make sure to run the Iron Man monorail only on the resort or magic kingdom loop so that it wouldn’t pass through EPCOT and risk running afoul of the contract.
The previews start July 4th at the following locations:
- At Disneyland, where the Marvel name isn’t a problem, watch the preview in 3D with special in-theater effects at the Magic Eye Theater in Tomorrowland, where Captain EO is typically shown. Captain EO is expected to return at a later date.
- At Walt Disney World Resort in Florida, “Guardians of the Galaxy” will play at the ABC Sound Studio at Disney’s Hollywood Studios presented in spectacular RealD 3D.
“Guardians of the Galaxy,” releases in U.S. theaters on August 1, 2014.
Is this a pre-ticket event (Like John Carter was) or just a show up and line up sort of thing?
Bob – it’s included with park admission. I believe it’ll run continuously throughout the day and it should be in the parks until August 15, according to Disney.
Maybe the Guardians of the Galaxy characters aren’t part of the Universal license? If that is the case, then it would make sense that the removal of the Marvel logo (which likely is part of the deal) is all that is required.
I wonder if the Universal deal is also at least part of the reason why the Marvel logo is completely absent from any of the promotional materials for Big Hero 6.
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How many minutes is it? The reason I ask is that in theaters there is another thing,of 17 minutes sneak peak,and was wondering if it is the same thing,minus a poster..Thanks
I have no idea. The Maleficent preview was 9 minutes, plus some documentary stuff
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