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Should Disneyland Re-Theme Innoventions to Marvel?


Disneyland’s Tommorowland has always been the black sheep of the theme park. Never quite fitting in to the time in which it existed, the whole concept of a land based on the unknown realm of the future, has been difficult for even Disney’s famed Imagineers to master. It requires constant updates just to remain far enough ahead of the game to be enticing. Unfortunately, some of those updates have been less than successful and now we’re left with a confused mess.

One of those areas was an attempt at bringing a little bit of EPCOT to the west coast (not as exciting as the themepark concept known as WestCOT, alas) in Innoventions. It never really found a sweet spot between corporate exhibits and Disney quality entertainment. But three new exhibits have been both crowd-pleasers and, perhaps, chart a course for all of Tomorrowland.

The Marvel Super Hero exhibits, which right now include Tony Stark Expo featuring Iron Man and Thor: Treasures of Asgard where you get to meet Thor himself, have found life well beyond their initial planned limited run. With a Captain America area opening in March, we will soon have a trio of Marvel characters taking up residence in Innoventions.

Which leads to this question — what to call this area? S.H.E.I.L.D. HQ or perhaps Tony Stark Expo? What do you think?

And the big question up for discussion, could Disneyland re-theme all or part of Tomorrowland to the Marvel Universe and get away with it? There’s a huge chunk of real estate if you consider the area that now is home to Innoventions, Submarine Voyage, Autopia, and the former Motor Boat ride. What do you think?

4 thoughts on “Should Disneyland Re-Theme Innoventions to Marvel?”

  1. I’m not thrilled to see all of Tomorrowland go Marvel, but I like the idea of it taking over Innoventions. They could even bring in a simulator and treat the building like the old Wonders of Life Pavillion. In fact, there may be a potential option in Hong Kong to use. Innoventions is a big waste of space at Disneyland.

  2. Theming it to the Stark Expo would be a way to make theirs Marvel and keep the Tomorrowland theme because both are based on the World’s Fair. I like the idea of a simulator ride as well.

  3. I think Tomorrowland should be re-themed to encompass Marvel, Star Wars, and futuristic Disney properties, such as Buzz Lightyear, into a “Land of Heroes.”

    Keep: Space Mountain, Star Tours, Space Ranger Spin, Astro Orbitor

    Lose: Innoventions, Autopia, Subs, Rocket Rods track, Captain Eo (maybe a Marvel 3D experience instead). This would free up valuable land for next-gen attractions and shows.

  4. Pingback: Captain America Arrives at Disneyland on March 7 | The Disney Blog

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