This morning’s must read story is the interview with Todd Heiden, International PR Director, Disney Destinations LLC. He tells the story of how the Tilt-Shift videos Disney Parks have been deploying have increased customer engagement… plus they’re just damn cool.

So how did Disney start to use them, well let’s let Todd explain:

I was first introduced to tilt-shift by my sister-in-law who is an avid photographer. She shared an example of a video by a gentleman in Australia and I was mesmerized by the effect. Tilt-shift is first and foremost a photographic technique, but when the individual images are stitched together the resulting video works particularly well with motion and people. I thought, since so many of our ideas start out as models, how fun would it be to revert to a model-like look and incorporate both motion (trains, monorails, busses, boats, etc.) and moving people?

You can check out the latest tilt-shift video on Youtube. (Correction: my bad… not tilt-shift, just time lapse… still cool though) Do you have any favorites among the tilt-shift videos?