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Disney Aims UP for Best Picture

Disney has placed an ad for Pixar’s UP on the front cover of The Hollywood Reporter as part of a campaign to get it an Academy Award.

Up’s covers commonly draw attention to the fact that Pixar’s 10th film is the best reviewed movie of the year and also lets voters know the emotional effect it has had on certain critics. Modestly, in the bottom right corner, the ad also asks Academy members to consider Up in the fields of Best Picture and Best Animated Feature. It’s of note that this year is Pixar’s biggest chance ever to land the top category because of favorable rule changes.

More at Upcoming Pixar.