AARP and The Walt Disney Company have announced a new relationship that brings together generations to have fun and celebrate one another. With this announcement Disney continues to reach out to the fastest growing tourism market it sees — retiring baby boomers.
The new relationship was unveiled, complete with an appearance by Mickey Mouse, during AARP’s [email protected]+ annual member event in Washington, DC, attended by more than 20,000 AARP members. During the event, AARP announced that American grandparents in the baby boom generation spend $30 billion a year on their grandchildren.
“Our members have a strong desire to connect with younger generations and leave the world a better place for their children and grandchildren. The relationship with Disney creates opportunities to help bring our member’s families together in fun and exciting ways,” said William Novelli, AARP’s CEO.
“As the worldwide leader in family entertainment, Disney is incredibly pleased to collaborate with AARP to provide great content and experiences for people of all ages,” said Robert A. Iger, President and CEO of The Walt Disney Company. “Disney has been helping families connect for generations and we’re delighted to now be enabling AARP members to share great times and memories with their kids and grandkids.”
Highlights of the relationship for AARP members include:
- Upcoming discounts on select merchandise available through Disneyshopping.com (which includes personalized story books, collectible pins, DVDs, apparel, and toys).
- Unique AARP member experiences at Epcot’s Food & Wine Festival, Epcot’s Flower & Garden Festival and Disney’s California Food and Wine Festival.
- The potential for new and unique offers for AARP members created by Disney in the months to come.
- Disney and AARP also hope to work together on special initiatives for grandparents.
Sounds like it’s time to cuddle up to your grandparents to get the best deals on future vacations.