Mickey Mouse Merchandise Worth Billions

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The Orlando Sentinel reminds us of what the Walt Disney Company has known since the first Mickey Mouse Club merchandise hit the shelves; the real money is in product tie-ins.

The Walt Disney Co. said Tuesday it expects retail sales of its
merchandise to jump 10 percent this fiscal year to $23 billion, driven
in part by demand for products tied to its summer movies including the
Pixar film Cars.

$23 billion? Is that a typo?

In the modern era The Lion King was the first film to be know as much for its merchandise profits as for the box office. Disney overdid it for awhile, but now they’re back with a ton of Cars products. I know my house has spent more than we thought we would on the cute Cars characters.