Some interesting news coming out of Disney’s newest Theme park. The park management is denying attendence is poor, but they’re lowering ticket prices for Hong Kong residents. They can deny low numbers all they want, but lowering admission prices is only done to help raise attendence numbers. Getting more people through the gates means you sell more merchandise and food, which is where the lion share of profit is made. If you’re product is good hopefully those people will tell their friends and neighbors and they’ll come too. But if you’re selling tickets to an overcrowded park, that last part won’t happen. So it would make no sense to lower ticket prices if there weren’t attendance problems.
Attendence Rumbles at Hong Kong Disneyland
- by John Frost