Raise your hand if you saw this coming. The Location Based Entertainment project at the Walt Disney Company appears to be on the ropes. The Walt Disney Company just backed out of the National Harbor project near Washington D.C. that was going to be a hotel and DVC complex.
With Aulani suffering a very rough start and no other projects announced, this would appear to be the death knell for Jay Rasulo’s plan to spread the Disney theme park experience everywhere in the form of mini-themepark experiences. The new management at Disney’s themepark division has decided to focus on larger scale projects instead.
The idea with the LBEs was that Disney would entice potential guests to the larger theme park resort destinations by offering the same level of magic and guest experience at a location nearer to them, but on a smaller scale. This turned out to be a very inefficient way to accomplish that goal.
Do you think this is a good move on Disney’s part?