Disney sells Power Rangers back to Saban

In one hand Disney holds over 5,000 new characters acquired when it purchased Marvel Entertainment, in the other the Power Ranger brand. The power rangers were like the cherry on the top of the sundae that was the Fox Family channel purchase. Sweet, but not a core part of the new brand.

Disney hasn’t really done anything with the Power Rangers since it made the purchase. They appear on some merchandise, do a meet and greet at Disney’s Hollywood Studios (where they stood out like a sore thumb, btw), and live in re-runs on TV. Apparently this was too much for Haim Saban to take.

Saban bought the Power Rangers lock stock and barrel, every episode, every branding right, etc. This means they’ll probably vanish from the parks and shelves shortly. We can hope at least. Look for Marvel character meet and greets to take their place shortly.

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10 Responses to Disney sells Power Rangers back to Saban

  1. Disney has sold the Power Rangers back to Saban. http://bit.ly/9Bt9t2 Disney has Marvel now. Will you miss the Power Rangers?

  2. RT @TheDisneyBlog: Disney has sold the Power Rangers back to Saban. http://bit.ly/9Bt9t2 Disney has Marvel now.

  3. Katrina says:

    Not that Marvel Characters will stick out any LESS, but at least they are mostly New Yorkers so they’ll in a sense belong there. On the other hand, I’m holding out for Thor in Norway.

  4. Themeperks says:

    Marvel’s contract with Universal doesn’t permit use of the characters in Disney parks east of the Mississippi.

  5. Franco says:

    Power Rangers never really went well with Disney and what Dsiney did. If they did make a ride or show out of their powereranger contract then it woundnt have fitted in very well. Now Marvel and Disney looks very promissing and I have a feeling with all the marvel movies that are coming out and making alot of noise that its only a matter of time until Dsine and Marvel collide and make something really great.

  6. Pingback: Todd Perlmutter

  7. J says:

    Good riddance Power Rangers.

  8. DisneyORama says:

    Disney sells Power Rangers back to Saban – http://bit.ly/cGBH9b

  9. Disney sells Power Rangers back to Saban http://ow.ly/1KHyB << Finally! This IP was never good for the Disney brand.

  10. RT @DisneyORama: Disney sells Power Rangers back to Saban – http://bit.ly/cGBH9b

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