Disney’s next animated film has had it’s name changed… again. Now it will be called ‘Tangled’ instead of ‘Rapunzel’. This is a move to fight off what Disney marketing perceives as a bias against princess films by the lucrative 8-12 year old boy market.
Even earlier in its development the film was titled “Rapunzel Unbraided” and featured a more Shrek like spoof feeling. That went by the wayside when John Lasseter took over animation after the Pixar/Disney merger. It’s no longer an irreverent look at fairytales, like Shrek, but it is a departure from the story we know and love. The latest change makes it known that this isn’t a traditional re-telling of Rapunzel.
Tangled’s producer Roy Conli made a comment on Facebook that reveals more of the film’s story.
“It’s a really fresh, smart take on the Rapunzel story. In our film, the infamous bandit Flynn Rider meets his match in the girl with the 70 feet of magical golden hair. We’re having a lot of fun pairing Flynn, who’s seen it all, with Rapunzel, who’s been locked away in a tower for 18 years.”
Tangled hits theaters this November.