Planning a trip to Walt Disney World or Disneyland resorts in 2010? Disney wants you to give back to the community and they’ll give you a free ticket to celebrate your participation. The “Give A Day, Get A Disney Day” promotion celebrates the volunteer ethic by matching you with an approved nonprofit to make a difference. Hopefully this will light the volunteer spark under some who have yet to experience the joys of doing good for others.
GADGADD replaces the 2009 ‘Celebrate Today’ promotion where you could get free admission (or a replacement gift if you were an annual passholder) on your birthday. That promotion ends Deember 31, 2009.
The GADGADD promotion is fairly simple. Beginning January 1, 2010 you must sign up at Disney’s website and search for an available volunteer opportunity. Once you’ve completed your shift at the organization, Disney will verify your session and send you an email that will allow you to get one free ticket (allow at least two weeks for verification). You can only earn one ticket a year through this promotion and supplies are limited.
To get an idea of what shifts will be available search HandsOn Network‘s list of approved volunteer opportunities for a something near you. Feel free to volunteer today and help out a great organization, but it won’t count toward the promotion until after you sign up for Disney’s promotion. Even if you already regularly volunteer, you still have to sign up at Disney’s site for your shift to qualify.
There are many more details in Disney’s FAQ for the program. For instance, if you’re an annual passholder you can choose an alternate gift such as a special fastpass or a collectible set of mouse ears with a matching pin. The whole program wraps up on December 15th, 2010. You’ll have to use your ticket voucher by then. Plus there are a few blackout periods ( Walt Disney World® Resort: March 29 – April 8 and July 4, 2010 AND The Disneyland® Resort: February 13-14, March 21, June 21-22, July 4, November 21, December 11-12, 2010 ).
Disney plans to use the Muppets to promote the campaign. Check out the launch site. It’s actually pretty cute and full of downloads and even a contest to win a free trip.
What do you think? Is this a good follow up to 2009’s promotion? While I don’t have Disney’s numbers for the event, I have to wonder how successful the free birthday ticket was at driving new traffic to the parks. Probably more successful in Anaheim where more people live within driving distance.
I don’t see this promotion driving a lot of new traffic either. It certainly is a great idea though.
Disney has a long history of volunteering in the community. The cast member army of VoluntEars is always out and about in the community and Disney’s Conservation efforts makes an impact every day all around the globe. I hope that the GADGADD promotion will now create millions of new ripples in the pond and you never know if one of those will become a tidal wave of change.