I’m suddenly getting tons of traffic from a story in the Dallas News rehashing the rumors of the Walt Disney Company building a new theme park on a plot of land it supposedly owns north of Dallas, Texas. I have to say, don’t get your hopes up.
This rumor has been around for 20 years and it just won’t die. Frankly, I’m amazed it gets any traction with today’s sorry state of the economy. Please put it to bed along with the similar rumors for Kansas, Las Vegas, New York, and Hawaii.
“Hawaii,” you say. “But isn’t Disney building something there right now?” Yes they are. It’s part of the new Location Based Entertainment (LBE) initiative Disney is exploring to slowly expand its market in the resort and time share industry.
Could Texas get a similar resort, sure there’s a small chance. But all of Disney’s theme park money is focused on fixing California Adventure in Anaheim and growing the Disney brand in Asia (see Hong Kong and Shanghai).
So there you have it. Barring definitive proof, like a press release from Disney, Mickey Mouse won’t be building any theme parks in the USA anytime soon, and last I checked that inlcudes Texas.