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wreck-it ralph

Wreck-It Ralph: A Tour and a Teaser

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Wreck-It RalphAs part of a blogger/press event for Disney’s next animated feature I was invited to tour the Disney Animation Building (the one with the hat) and learn about the making of Wreck-It Ralph. And then we made a mess.

This post is a quick overview of our day and a hint of posts to come. It’s like the Jacob Marley of Wreck-It Ralph posts.

First, the mess that I mentioned. One of the video games that plays a prominent role in Wreck-It Ralph is called Sugar Rush, in which cute, little racers with cute, little names make their own cute, little race carts and, you can probably see where this is going, race them. We were invited to create our own, and when they put us in front of a long table full of goodies it was every sweet tooth for itself. Please note, no cute, little racers were hurt in the process.

My friend Jim won the contest (and took the picture):

make sugar rush car
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Wreck-it Ralph - Fix It Felix, Jr

Disney releases ‘Original’ 1982 Commercial for Fix-it Felix Jr.

In a fun bit of viral marketing, Disney Animation has dug into its archives and fabricated this ‘Original’ 1982 TV commercial for Fix-it Felix Jr., the video game that plays a central role in this falls animated feature “Wreck-it Ralph.” I love the retro VHS… Read More »Disney releases ‘Original’ 1982 Commercial for Fix-it Felix Jr.

Wreck-it Ralph New TV Spot and Clip

Wreck-It Ralph Poster

We’re less than a month away from the November 2nd opening of Disney Animation’s Wreck-it Ralph. Here’s a new TV spot to help get you excited:

below the cut is the first extended clip released from the film

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New International Trailer for Wreck-it Ralph

When you want to see all the latest marketing efforts for Disney’s big films, it pays to keep an eye on the international channels. They often get to see scenes and characters that are withheld from us in the states. That’s true with Wreck-it Ralph.… Read More »New International Trailer for Wreck-it Ralph

WRECK-IT RALPH

New Wreck-it Ralph TV Ad

A new TV ad for Walt Disney Animation Studio’s November film “Wreck-it Ralph” has hit the airwaves. It features popular actor Jane Lynch who plays Sergeant Calhoun in the film: In case you missed it, here’s the synopsis: Wreck-It Ralph longs to be as beloved… Read More »New Wreck-it Ralph TV Ad

Wreck-it Ralph – New TV Ad and Posters

The marketing team for Disney Animation’s Wreck-it Ralph is starting to kick it into high gear. This TV spot titled “Game Changer” gives audiences more insight into the world inhabited by video game characters: Disney has also released four alternate posters featuring different video game… Read More »Wreck-it Ralph – New TV Ad and Posters

Wreck-it Ralph Soundtrack Scores Big Game

Wreck-it Ralph PosterWe are getting more details today on the soundtrack for Walt Disney Animation Studios’ Wreck-it Ralph. Also, as of today, it’s available for pre-order from Amazon.com. From the trailers we’ve seen so far, the movie is going to tap into the collective love of retro arcade games. These games themselves are tied to a very specific musical landscape, I can’t wait to hear how it all plays out.

Wreck-it Ralph follows the journey of an arcade-game bad buy who embarks on a quest to prove he’s really a good guy. Along the way he travels through wildly diverse arcade-game worlds, including the ’80s-era, 8-bit video-game world of Fix-It Felix, Jr., the ultra-modern first-person shooter game Hero’s Duty and the candy-coated cart-racing game Sugar Rush. Helping to differentiate these worlds from one another are unique cinematography, animation, effects and music. “Music is another way to set the stage and make these worlds completely different,” said producer Clark Spencer.

But not just any music. Filmmakers tapped diverse and unexpected artists to help tell the story. Composer Henry Jackman created the film’s score, which is complemented by original songs and music from Skrillex, AKB48, Owl City and Buckner & Garcia. Directed by Rich Moore, produced by Spencer and featuring the voices of John C. Reilly, Sarah Silverman, Jack McBrayer and Jane Lynch, “Wreck-It Ralph” crashes into theatres on Nov. 2, 2012. The film’s soundtrack from Walt Disney Records will be available Oct. 30, 2012.

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New Wreck-it Ralph Poster

A few days ago Disney animation released a new trailer for Wreck-it Ralph, today we get a new one-sheet poster. Just like in the trailer we have a number of cameos from other popular video games including: M. Bison, Q-Bert, Neff (the rhino from Altered… Read More »New Wreck-it Ralph Poster