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The Walt Disney Company

More Disney+ details and analysis

Disney+ is a direct-to-consumer OTT streaming video service, which Disney Chair and CEO Bob Iger says allows the company to maintain a tighter brand affinity with its customers than ever before. The deep relationship to a broad line up of Disney’s brands means fans are… Read More »More Disney+ details and analysis

Walt Disney Co.'s Burbank HQ

The Walt Disney Company earns perfect score for LGBTQ Workplace Equality

Each year the Human Rights Campaign Foundation (HRCF) publishes a list of the top corporations in the United States ranking how well they stack up regarding workplace equality for lesbian, gay, bisexual, transgender, and queer (LGBTQ) employees. In the 2019 report, we’re happy to note… Read More »The Walt Disney Company earns perfect score for LGBTQ Workplace Equality

Walt Disney Co.'s Burbank HQ

Disney ranks atop Brand Intimacy List for first time

As a Disney fan, how closely align do you feel to the company’s values? A study from MBLM measures ‘Brand Intimacy,’ which is the study of brands based on emotions, and Disney just overtook Apple for the first time to top the list. Brand Intimacy… Read More »Disney ranks atop Brand Intimacy List for first time