In the latest video from the set of Star Wars, J.J. Abrams and the crew from Star Wars Episode VII thanks fans for their support of the “Force for Change” initiative to support UNICEF. Earlier videos from Abrams included a look at part of a… Read More »Star Wars Thanks Fans for Generosity
star wars force for change
The public hasn’t seen one inch of footage from the new Star Wars film, but already I’m impressed with JJ Abrams’ vision. If he’s able to be such a good steward of the Star Wars brand via projects like Star Wars: Force for Change, then I feel a lot better about trusting him with the entire legacy of the series.
Turns out Star Wars: Force for Change has already raised $4,261,410 USD for the United Nations Children’s Fund (UNICEF). Disney has also committed an additional US $1 million to support the launch of Star Wars: Force for Change. Fan contributions were received via fundraising platform Omaze from citizens of 125 countries and enough money was raised to support the equivalent of 7-8 new UNICEF Innovation Labs.
Here’s the video of the contest winner getting the news:
The grand-prize winner was D.C. Barns of Denver Colorado, who shared during a donor video chat that the first time he saw Star Wars when it opened in theaters in 1977, when he was only five. “I loved it! … I just couldn’t get it out of my head of 35 years.” D.C. was then asked to share his favorite Star Wars moment. As he began to reply, he was suddenly surprised in his Denver office by members of Star Wars: Force for Change team. Once settled, D.C. exclaimed, “This! This is my new favorite Star Wars moment!”
D.C. will enjoy a trip to London for himself and a guest, a behind-the-scenes visit to the Star Wars set, and will be fitted with a costume and filmed for a scene in Star Wars: Episode VII.
“Star Wars: Episode VII” director J.J. Abrams has announced the creation of Star Wars: Force for Change, a brand new Star Wars initiative from Disney and Lucasfilm in collaboration with Bad Robot dedicated to finding creative solutions to some of the world’s biggest problems. The first Star Wars: Force for Change campaign will raise funds and awareness for the United Nations Children’s Fund’s (UNICEF) Innovation Labs and its innovative programs that are benefiting the world’s most vulnerable children. Disney has committed US $1 million to support the launch of Star Wars: Force for Change.
Abrams filmed the announcement from the set of the new film, which itself is pretty cool, perhaps even introducing us to a few of the aliens we might encounter in the film. JJ loves his mysteries, you know?
“The Star Wars fans are some of the most passionate and committed folks around the globe,” says director J.J. Abrams. “We’re thrilled to offer a chance to come behind the scenes as our VIP guests and be in Star Wars: Episode VII. We’re even more excited that by participating in this campaign, Star Wars fans will be helping children around the world through our collaboration with UNICEF Innovation Labs and projects.”
Fans can now contribute directly at Omaze.com/StarWars for a chance to appear in Star Wars: Episode VII. For each $10 contribution made through the Omaze fundraising platform, eligible participants will be automatically entered for a chance to win this once-in-a-lifetime experience.