Star Wars exerts its force on the college sports fan market
College sports fans are about to find that the universe of Star Wars has found its way on to the campuses and into their sports apparel and accessories lines. To borrow a phrase from that other franchise, resistance is futile.
Now college sports fans can celebrate their school pride with new iconic designs from the Star Wars saga! Everything you need for an intergalactic sports showdown: T-shirts, caps, throws, outerwear, lunchboxes, coolers, and more featuring each college’s unique graphics and favorite Star Wars characters like Yoda, Darth Vader, stormtroopers, and more. Almost 60 schools are participating so far.
The apparel is already available at top retailers such as Kohls and Old Navy, and the entire range will roll out to campus stores nationwide this fall. I very much hope they decide to carry these at the parks too. The Co-op Marketplace at Disney Springs would be the perfect place for these.
This actually isn’t all that new of an idea, in the old Team Mickey Downtown Disney location, Disney used to sell t-shirts and accessories for a small number of colleges with Disney characters on it (Donald Duck for Oregon, but mostly Mickey Mouse).
See a complete list of participating schools below the jump:
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