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licensingfair2014

With properties like Marvel Superheroes, Disney Princesses, Pixar’s Cars, and Lucasfilm’s “Star Wars” the Walt Disney Company rang up a record 40.9 billion in global retail sales in 2013

The sales topped 2012′s $39.4 billion, $37.5 billion, in 2011, and $28.6 billion in 2010, according to Disney Consumer Products. Those kinds of numbers have long made the company the world’s top licensor.

Disney isn’t likely to give up that title anytime soon. …

It’s ramping up several major product pushes around “Cinderella,” the animated films “Inside Out” and “Big Hero 6,” Marvel’s “The Avengers: Age of Ultron,” “Star Wars: Rebels” and “Star Wars: Episode VII” coming out through the end of 2015.

Let’s not forget that little juggernaut “Frozen” either.

The question is what should Disney do with that windfall of profits? Could they invest in more animation? What about the theme parks? or how about something really ambitious? What project would you have Disney focus on next?