Downtown Disney is about to undergo its own extreme makeover into Disney Springs, so June 15-16 may be the last year to really enjoy the great atmosphere of Car Masters Weekend until about 2017. If that’s not a good enough reason to get you out to see the cars, there is always the merchandise, special meet and greets, and the Pixar Cars themed fun. Plus this year they’re throwing in new fun from Splitsville and La Nouba by Cirque du Soliel and more.
Car Masters Weekend, now in its third year, is also the perfect way to celebrate Father’s Day. The Downtown Disney West Side area will be filled with classic cars and special entertainment as only Disney can arrange. Featuring all things “Cars,” the event showcases meet and greets with Disney•Pixar “Cars” and “Cars 2″ characters, a sock hop at Splitsville, select discounts on food and shopping, and more exciting entertainment for the whole family.
Marketing for Pixar’s Cars Land really is picking up. This new video attempts to go viral with a really cute idea – Dozens of kids in their Lightning McQueen Toy Cars driving through Disneyland and into Disney California Adventure with the eventual destination of Cars Land. Watch to the end for a cameo by Pixar’s John Lasseter (sporting a Cars Hawaiian shirt, of course).
To me this evokes some of Disneyland’s earliest promotions with Autopia Cars driving down Main Street USA. I mean, come on, who hasn’t wanted to do that.
Update: Disney has released an alternate “high-octane” version of the video. It’s also very cute.