muppet movie

Muppets Most Wanted Super Bowl Commercial

Disney has released the extended commercial for Muppets Most Wanted that will air with the Super Bowl tonight. What did you think? Disney’s “Muppets Most Wanted” takes the entire Muppets gang on a global tour, selling out grand theaters in some of Europe’s most exciting… Read More »Muppets Most Wanted Super Bowl Commercial

Muppets Facebook Fan-A-Thon

Maybe I should just expect perfection at this point from The Muppets advertising campaign. Yet, I can’t help but continuously be blown away by how truly wonderful it is.

Aside from their hilarious teaser trailers and viral videos, the folks at Disney have launched a brilliant Facebook campaign called the “Muppets Fan-A-Thon.” In a series of short videos (like the one below), a few of the most popular characters, like Kermit, Miss Piggy, and Gonzo, ask in their own quirky ways for users to help them get to a “BaZillion” Facebook likes. And in return? Users will get exclusive information about advance movie screenings and special deals.

Let’s just say I “Liked” it immediately.

The Muppet Facebook page is also just fun to poke around. Yesterday, they uploaded some new promotional posters for the movie. My personal favorite, of Statler and Waldorf, is pictured below the jump. They also uploaded a short video of the sarcastic pair, which is quite hilarious. I also appreciate the video of the Swedish Chef*, who happens to be my absolute favorite Muppet, preparing a pumpkin for Halloween.

So what are you waiting for? Get “Liking“, or see more after the jump!

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Sam The Eagle as Captain America

No video parody this time, but it’s not needed, this iconic image of Sam The Eagle as Captain America is a great promotion for both Marvel and the Muppets simultaneously. Previously: Muppet Marketing and Muppet Philosophy.

Muppets Marketing: It’s Time to Light the Lights

Editor: Please help me welcome back our latest guest author Amanda Correia.

Ladies, Gentlemen, and Muppet-kind,

In less than four short months, one of the most highly anticipated and best-marketed films of the year will finally hit theaters. That’s right, folks, we’re talking The Muppets, the brilliance and magic of Jim Henson’s vision reborn with the help of some very creative minds. The film has an impressive list of celebrities who will make an appearance, including co-stars Jason Segel and Amy Adams, Jack Black, Emily Blunt, Neil Patrick Harris, Kathy Griffin, Ben Stiller, Mila Kunis, Lady Gaga, and the list goes on. These celebs are faced with the challenge of bringing the classic Muppets, some of the most distinct characters of the century, to life in a way that is true to their original identities but also relevant in today’s society. Basically, they have to bring “it”. And solely based on the marketing that has been released thus far, I personally see no indication of anything less than the best.

It all started with a poster and a “Kermit Cam”, strategically placed on the Internet in early May, officially launching their 6-month campaign. This teaser poster can only be described in one word: epic. Only a few days prior, Kermit the Frog showed up at the Pirates of the Caribbean: On Stranger Tides premiere (for what would Disney be without some good ol’ cross-promotions?), and played black carpet correspondent for the night. This video is hilarious and brilliant. You must watch it for yourself.

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New Disney The Muppets Poster

Disney has released a new poster for Disney The Muppets intended for international audiences. However, I hope the colorful, energetic poster finds a home domestically too. What do you think? Previously: Disney The Muppets releases first full trailer, Being Green Teaser Trailer, The Fuzzy Pack… Read More »New Disney The Muppets Poster

The Muppets Teaser Trailer hits the Internets

Are those Muppets masters of promotion or what? Check out their first teaser trailer “Green With Envy” … yes, keep watching, it’s a trailer for Disney – The Muppets, really. This hits all the right notes in my book. Even ends with a social media… Read More »The Muppets Teaser Trailer hits the Internets