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Monday Night Football

How ABC is Trying to Cope Without MNF

Meg James of the Los Angeles Times (popular paper with me today) looks at ABC TV’s lineup, which is without Monday Night Football for the first time in 36 years. To plug its scheduling gaps, ABC developed twice as many shows as its rivals. The network spent more than $200 million on development, ordering 38… Read More »How ABC is Trying to Cope Without MNF

ABC Apologizes for Steamy NFL Intro

ABC appears to have crossed the line with their introduction to this weeks Monday Night Football game. Apparently, the promotion for the ABC hit Desperate Housewives featured a naked Nicollette Sheridan jumping into the arms of the NFL Eagle’s Terrell Owens. ABC executives have since issued an apology. Anybody have a clip? I wouldn’t mind… Read More »ABC Apologizes for Steamy NFL Intro

The ABCs of Football for Disney

The economics of sports on Television can be very confusing. This LA Times article attempts to clear up some of the confusion surrounding Disney’s ABC Network and their struggle to be profitable with Monday Night Football. The 34-year-old sports classic is ABC’s most popular and longest-running prime-time program — a tradition that began in 1970… Read More »The ABCs of Football for Disney

The end of Monday Night Football?

Say it ain’t so! USA Today speculates that Eisner might cut and run from the MNF contract between ABC and the NFL. The negotiations between the Mouse and the Gridiron could begin anytime, although Disney would prefer to wait until this season is over. ESPN’s NFL broadcasts are profitable, so possibly look for a move… Read More »The end of Monday Night Football?