Just when you thought things had settled down around news from Disney’s Muppets movie, more big items drop. That’s just the way marketing rolls with this movie. Today we get the official synopsis, a new movie poster, and a giant standee image. Official synopsis: On… Read More »Disney The Muppets Movie Gets New Poster and Nice “Standee” Image
kermit the frog
Editor: Please help me welcome back our latest guest author Amanda Correia.
Ladies, Gentlemen, and Muppet-kind,
In less than four short months, one of the most highly anticipated and best-marketed films of the year will finally hit theaters. That’s right, folks, we’re talking The Muppets, the brilliance and magic of Jim Henson’s vision reborn with the help of some very creative minds. The film has an impressive list of celebrities who will make an appearance, including co-stars Jason Segel and Amy Adams, Jack Black, Emily Blunt, Neil Patrick Harris, Kathy Griffin, Ben Stiller, Mila Kunis, Lady Gaga, and the list goes on. These celebs are faced with the challenge of bringing the classic Muppets, some of the most distinct characters of the century, to life in a way that is true to their original identities but also relevant in today’s society. Basically, they have to bring “it”. And solely based on the marketing that has been released thus far, I personally see no indication of anything less than the best.
It all started with a poster and a “Kermit Cam”, strategically placed on the Internet in early May, officially launching their 6-month campaign. This teaser poster can only be described in one word: epic. Only a few days prior, Kermit the Frog showed up at the Pirates of the Caribbean: On Stranger Tides premiere (for what would Disney be without some good ol’ cross-promotions?), and played black carpet correspondent for the night. This video is hilarious and brilliant. You must watch it for yourself.
If you read one thing today, make it this thought provoking article on Jim Henson’s The Muppets and the journey they’ve been on since Henson’s untimely death. Author Elizabeth Stevens displays an obvious passion for the Muppets and a keen understanding of what makes them… Read More »Muppet Philosophy
I was going to do this big write up on the Pirates Of the Caribbean: On Stranger Tides World Premiere Red Carpet event, but my invitation must have gotten lost in the mail. I’m sure Disney will get it right next time. Luckily Disney has… Read More »Kermit The Frog Covers Pirates World Premiere