Walt Disney Picture’s modus operandi of late is to try and schedule one tent-pole movie every summer. One film ‘guaranteed’ to rake in close to a billion dollars (if not more) at the box office that will make up for some of the weaker performances in the studios limited slate of releases. Admittedly they’d have mixed results with this strategy (Prince of Persia anyone), but results have always been great when you put Johnny Depp and Gore Verbinski together. And that’s why Disney is now moving post-haste to get The Lone Ranger ready for it’s 2013 Memorial Day weekend date with the box office.
As you read through the press release below, you can’t help but think this group of all-stars will hit it out of the park… right?