Anyone with a pre-tween or young teen in their house can probably tell you about “Lemonade Mouth,” the latest blockbuster from the Disney Channel Original Movie franchise formula. That’s because the movie has become the #1 DVR’d movie of the year among kids and tweens, and its soundtrack is on a rocket in the billboard 200. I’m sure Disney is hoping this will be their replacement for the once powerhouse High School Musical series.
The premiere of the music-filled kid, tween and family movie “Lemonade Mouth” gained another 1.5 million Total Viewers via DVR playback (delivering 7.1 million viewers) and is cable TV’s biggest L+7 gainer of the year among Kids 6-11 (up 620,000 to 2.96 million) and Tweens 9-14 (up 560,000 to 2.64 million), making it TV’s #1 movie of 2011 among those youth demographics and solidifying it as the #1 cable movie in Total Viewers. It was also a family viewing event, 54% of Adults 18-49 who watched the premiere telecast of “Lemonade Mouth” co-viewed with a Kid 6-14.
This week, the “Lemonade Mouth” soundtrack on Walt Disney Records again ranks at #5 on the Billboard 200 and is #1 on the Billboard Soundtrack chart. Radio Disney’s Top 30 includes “Lemonade Mouth” songs “Determinate” at #1, “Somebody,” “Breakthrough” and “Don’t Ya Wish U Were Us?” Strong digital sales continue with the soundtrack currently at #19 on the iTunes Top Albums and #2 on the iTunes Top Soundtrack rankings.
The DVD + Digital Copy, “Lemonade Mouth: Extended Edition,” including an additional scene (hinting at the future of the group) and an exclusive music performance of “Livin’ on a High Wire,” releases in the U.S. on Tuesday, May 24 and in Canada on May 17. In the exclusive scene, Lemonade Mouth, the once average high school students turned chart-topping group, guest on “The Music Scene” and during their interview, heartthrob Charlie reveals he still has a crush on Mohini who in turn inadvertently reveals she is dating Scott, much to her father’s astonishment. Olivia also surprises Wen when she tells viewers they are “dating-ish.”
More info including upcoming dates for telecasts of “Lemonade Mouth” on Disney Channel are below the jump:
The Walt Disney Company China has announced a local adaptation of ‘Disney High School Musical: China’. This will be Disney Studios third co-production project in China in just two years. The movie should hit theaters in summer 2010. High School Musical continues to be the little property that could for the Walt Disney Company.
Under development for over a year, and created uniquely for Chinese audiences, “Disney High School Musical: China” is the story of a new student who meets a gifted young man with whom she shares a secret passion for singing. With the help of their friends they overcome the odds to win an inter-school singing competition, and discover their true calling in the process.
“Disney’s ongoing commitment to local content development underpins our strategy to connect with new audiences around the world,” said Mr. Jason Reed, general manager, Walt Disney Studios International Production. “Our local team has done an amazing job and we are fortunate to be building on the Disney Channel’s success by working with a world class cast and crew led by our producer Janet Yang and visionary director Shi Zheng Chen.