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Disney has a Times Square Problem

When you think of Disney in Times Square, NYC. the company wants you to think of this

04-nyc-abc-marquee

and this

04-nyc-aladdin-marquee

and this

04-nyc-disneystore-marquee

But what a large portion of the 1.4 million tourists that pass through Times Square see every week is this

04-nyc-mickey

and this

04-nyc-iron-man2

It’s not a good situation. A half-decade or so ago in New York, there was just an occasional Mickey Mouse hanging out near the ABC studios trying not to look bored, a few years ago Elmo joined in the fun, but now there’s dozens of these costumed characters (often many duplicates of the same characters) just hanging out hoping that someone will give them a tip after posing for a picture with them.

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