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disney global pr

No free Birthday Admission for you… a small glitch in Disney’s plans

Don’t you hate it when you roll out a big new promotion and someone in the office forgets to cross all the t’s and dot all the i’s. In the scheme of things, it’s not a big deal, in fact it’s already fixed (at least… Read More »No free Birthday Admission for you… a small glitch in Disney’s plans

Disney’s growing Social Media efforts

Lee Aase attended a speech by Duncan Wardle, Sr VP Disney Global PR, on Disney Park’s social media efforts. It’s worth a read. This was a very interesting presentation. If big brands like Disney are realizing they need to cede control of their messages (or… Read More »Disney’s growing Social Media efforts