chinese

Teaser Trailer for Shanghai Disneyland Fantasyland

Shanghai Disneyland is beginning to tease mainland locals with details of the new park. The first trailer features elements of Fantasyland. Viewers are advised that even more details will be released at an event on July 15, 2015. This trailer features some footage from Disney’s… Read More »Teaser Trailer for Shanghai Disneyland Fantasyland

Disney Chair & CEO Bob Iger Talks Strategic Direction and Culture While in China

bobigerfDisney has been building its China strategy for over 15 years now. It started with Hong Kong Disneyland, includes some unique film partnerships, Disney English schools, and soon Disneyland Shanghai. Current Chair and CEO Bob Iger has been right there at the center of it for most of the effort. So it’s with more than a little authority that he took the stage last week at the Fortune Global Forum in Chengdu, China. Bob shared his unique insight into where Disney is headed, the company’s place in the global economy and his overall outlook on business — particularly business in China.

Below the jump are a few highlights from Iger’s responses:

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