analysis

Disney’s The Lone Ranger had a horrible holiday box office managing to lasso only a paltry $49 million over the five days. Even when you add in the international box office of $23 million, it doesn’t match the $82 million made by Despicable Me 2 at the domestic theaters. So where did Disney go wrong with this film?

Let’s look at the growing list of complaints:

• First of all the film was too violent and word got out that you should not bring your young’ens. This made the choice of which movie over the holiday to see very easy for families. I really have to question the creative choice to make such a violent film. Keeping the blood to a minimum doesn’t count when you’re cutting out the heart of a character just off screen, shooting down a whole tribe of Native Americans, killing a bunch of soldiers, and shooting up a town. Disney Studio executives would do well to remember that the Disney name used to stand for something at the box office – quality family entertainment. Be definition you can’t provide that when the rating is PG-13 for violence.  Read More »The Lone Ranger Falls Flat at Box Office