This week, Lucasfilm in collaboration with Disney Consumer Products took over the iconic Empire State Building in New York City to reveal new villains-themed products, in an event featured a dynamic light show, character appearances, and participation from actor Hayden Christensen in a morning lighting ceremony.
The Details
The morning started with Christensen, who plays Anakin Skywalker in the prequel trilogy, visitinng the Empire State Building earlier this morning to tour the world-famous Observatory Experience, and flip the ceremonial switch ahead of the dynamic light show that evening.
The light show featured fan-favorite scenes of “Star Wars” villains on the building’s south side façade from 8pm in continued intervals until 11pm. The montage was synched to the iconic “The Imperial March (Darth Vader’s Theme),” and was also streamed simultaneously on iHeartRadio’s Z100 New York radio station, and on the iHeartRadio app.
The Force Continues
“Star Wars” fans also have a wealth of great photo ops to enjoy at the Empire State Building through April 29th.
The Empire State Building’s iconic Fifth Avenue Lobby windows now feature special “Star Wars”-themed artistry that depicts scenes of Darth Vader, Darth Maul, and stormtroopers surrounded by a range of “Star Wars” merchandise, in collaboration with Disney Consumer Products and Lucasfilm.
Fans who visit the Empire State Building during this time will also have the opportunity to immerse themselves into the “Star Wars” galaxy photo opportunities which feature a range of new “Star Wars” consumer products.
To celebrate 25 years of the LEGO® Star Wars™ collaboration, the Empire State Building features a museum-quality display of life-sized Star Wars villains like six-foot tall brick-built recreations of Darth Vader and Darth Maul on the building’s 80th Floor. Fans also have the chance to pose with a 3D LEGO® Star Wars™ mural of Luke Skywalker and other fan-favorite characters from the film series.
Once they reach the iconic 86th Floor Observatory, fans can pose for a photo with a life-size Darth Vader-themed POP! Figure from Funko with ESB’s unmatched New York City.
The Empire State Building Observatory recently underwent a $165 million reimagination that included the addition of a dedicated visitor entrance, an immersive museum with nine galleries, brand-new, bespoke Observatory Host uniforms, and a new 102nd Floor Observatory with unmatched views. Reservations are required and can be made at ESBNYC.com.
The reimagined Observatory Experience has been voted the #1 attraction in the U.S. in Tripadvisor’s Travelers’ Choice Awards: Best of the Best for two consecutive years.
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