Givenchy and Disney have partnered on a brand-new capsule collection starring Oswald the Lucky Rabbit, in celebration of 100 years of Disney.
The Collection
Givenchy Creative Director Matthew M. Williams sources inspiration from around the globe, from New York and Paris to Los Angeles, Shanghai, Tokyo and beyond for the fashion house’s collections.
For this collaboration, the designer worked with Disney to create a “one-of-a-kind world tour” that fuses Oswald’s mischievous, high-energy spirit with his own directional aesthetic for Givenchy, in a capsule of collectible statement pieces that capture the spirit of adventure.
Essential pieces for women include a blue varsity jacket with white sleeves with Givenchy and Paris lettering that accentuate placements showing Oswald the Lucky Rabbit offering a flower to his sweetheart, Ortensia.
On a bright red oversized shirt and sporty short ensemble, Oswald appears jauntily astride a horse, singing all the way, in white framed by bandana-style prints. On must-have denims, the two characters return, this time in graffiti-style treatments, as multi-colored motifs on a jean jacket with Givenchy lettering and an emblematic 4G logo, and on jeans also decorated with musical quarter and eighth notes.
T-shirts in pink, white, black, or red and black tie-dye convey messages of love and the magic of visiting Paris, while hoodies, tanks and track pants incorporate the 4G emblem stylized into a heart and the Magic Kingdom in dropout white.
For men, a red varsity jacket sees Oswald riding a bronco to Los Angeles, while a blue button-down shirt frames the character amid bandana-style motifs. Statement denims show Oswald in his feistiest, scrappiest mode, accentuated by a lucky horseshoe in red. T-shirts with GIVENCHY lettering sport key words and places, like “Lucky” — with Oswald tearing along on a motorcycle— and “New York City.”
Sweatshirts and track ensembles, too, show him spoiling for a fight with muscles flexed or paws on hips, when he’s not fronting a “Walt Disney Studios” (Shanghai) logo ready to take on the world.
A wide range of collectible accessories ranges from Disney x Givenchy tennis shoes, totes, and small cross-body bags to card carriers, phone cases, earbud cases, and caps.
The Disney x Givenchy Oswald capsule collection is available now in China, Singapore, and the Tokyo Ikebukuro pop-up, and starting December 19th at the Miami Aventura pop-up. It will be available globally on December 30th, 2022, in stores and on givenchy.com.
Prices range from $255 USD to $5,690 USD.
The last Disney x Givenchy collaboration featured “101 Dalmatians.”
The Advertising
The campaign comes to life in a mixed reality short produced in collaboration with both Walt Disney Animation Studios and art director and photographer Julian Klincewicz.
This all-new short features global talent Madelaine Petsch (“Riverdale”), Amber Liu (singer), and Alton Mason (model) enjoying an adventure alongside Oswald.
The journey begins at the El Capitan Theatre in Los Angeles, and moves through Shanghai, New York, Tokyo and Paris, where Oswald ends his trip at the House of Givenchy.
Take a look:
Snapchat Fun
To continue the celebration, fans can join in the fun on Snapchat with the Oswald Sky Painter AR lens, which allows users to paint the sky with paint, stencils and passport stamps highlighting the 5 cities of Oswald’s Givenchy journey.
The lens will become shoppable with a link to the Givenchy site beginning December 30, 2022.