Disney is going immersive! Walt Disney Animation Studios announced a collaboration today with Lighthouse Immersive Studios, the people behind the blockbuster Immersive Van Gogh experience.
Disney Animation: Immersive Experience will feature “the music and artistry” of Disney animated films, from classics like The Lion King, Peter Pan, and Pinocchio to the more recent Encanto, Frozen, and Zootopia.
“Audiences will feel like they’ve entered the incredible worlds of beloved Disney characters and become one with them,” says today’s press release.
The experience will have its world premiere in Toronto this December before expanding to nine U.S. cities in early 2023:
- San Antonio
- Las Vegas
Additional cities are in the process of being added, so don’t lose hope just yet if you’re not close to any of these. (Tokyo will be first city outside of North America to get the experience.)
Opening dates, ticket prices and on-sale dates are TBA. You can sign up to receive updates and priority access at disneyimmersive.com.
“Just imagine journeying through Zootopia with Judy Hopps, diving to the ocean floor with Ariel, flying on a magic carpet with Aladdin, and stepping into Casita with Mirabel and the family Madrigal,” says Lighthouse founder Corey Ross, who points to his “life-long love of Disney films” as an inspiration for the project.
Having experienced the sensory wallop that is Immersive Van Gogh, this collaboration is a fantastic surprise. Assuming this is a hit for Disney and Lighthouse, more experiential projection events are no doubt on the horizon. Immersive Star Wars, anyone?