Disney and Lucasfilm have launched “Bring Home the Bounty,” a global consumer products, games and publishing campaign, that will debut new Star Wars™ products every Tuesday through Dec. 28.
The 12-week promotion will include reveals of items inspired by the entire Star Wars universe, including series like “The Mandalorian” and “The Book of Boba Fett,” classic content like the Skywalker saga films, new animated works like “Star Wars: The Bad Batch” and “Star Wars: Visions,” and much more.
“With the Lucasfilm 50th anniversary coming to a close this year, we wanted to find a way to celebrate all of our beloved characters and stories from the classic to the new and everything in-between,” said Paul Southern, Senior Vice President, Franchise & Licensing, Lucasfilm and National Geographic, Disney Consumer Products, Games and Publishing.
“There will be something to excite every Star Wars fan this year with such a wide assortment of items to enjoy and engage with, whether fans are adding to their own collections or scouring for the perfect gift.”
Each Tuesday, new goods including toys, apparel, action figures, accessories, books, comics, games content, and more will debut on BringHomeTheBounty.com at 6am PDT / 9am EDT.
Select pre-orders then start on Wednesdays at 10am PDT / 1pm EDT for these products, which can be found at top retailers globally, including shopDisney.com.
Some of the new products were announced earlier this week on ABC’s Good Morning America, which featured Chief Meteorologist Ginger Zee interviewing an R2-D2 droid during a segment with Jawa characters, a STAR WARS product setup and Jawa sandcrawler-inspired vehicle in Times Square.
This week’s “bounty” is already up, and features Hasbro Star Wars Retro Collection figures, LEGO kits, some Hasbro lightsabers, and more.