Signs point to Walt Disney Studios feeling good about its live-action remake of “Mulan.” It features some big name stars with global appeal and tells the legendary story of a woman achieving heroic deeds despite the many obstacles that stand in her way, like having to pretend to be a man to fight in her father’s place. That fits right into the Gestalt of the moment. Disney is even paying the big bucks to showcase the film on the biggest sports stage of them all – the Super Bowl.
Whether you like Football or not, the Super Bowl will be one of the most watched television shows drawing hundreds of millions viewers for the game, the halftime spectacular (J-Lo! Shakira!), and the game within the game – the advertisements. Companies vie to stand out with ads that are outrageous, funny, and sometimes bizarre.
Disney is reportedly paying Fox somewhere around $5.5 million to feature this ad for “Mulan” during the big game.
Watch Disney’s Super Bowl Ad for Mulan below and let us know how you think it will be among the ads that are talked about even after the big game?
Of course, we’ll have the next trailer here.
About Disney’s Mulan
Acclaimed filmmaker Niki Caro brings the epic tale of China’s legendary warrior to life in Disney’s “Mulan,” in which a fearless young woman risks everything out of love for her family and her country to become one of the greatest warriors China has ever known. When the Emperor of China issues a decree that one man per family must serve in the Imperial Army to defend the country from Northern invaders, Hua Mulan, the eldest daughter of an honored warrior, steps in to take the place of her ailing father. Masquerading as a man, Hua Jun, she is tested every step of the way and must harness her inner-strength and embrace her true potential. It is an epic journey that will transform her into an honored warrior and earn her the respect of a grateful nation…and a proud father.
“Mulan” features a celebrated international cast that includes: Yifei Liu as Mulan; Donnie Yen as Commander Tung; Tzi Ma as Zhou, Jason Scott Lee as Böri Khan; Yoson An as Honghui; Ron Yuan as Sergeant Qiang; with Gong Li as Xianniang and Jet Li as the Emperor. The film is directed by Niki Caro from a screenplay by Rick Jaffa & Amanda Silver and Lauren Hynek & Elizabeth Martin, suggested by the narrative poem “The Ballad of Mulan.” The producers are Chris Bender, Jake Weiner and Jason Reed, with Bill Kong, Barrie M. Osborne, Tim Coddington and Mario Iscovich serving as executive producers.
Disney’s “Mulan” will ride into theaters March 27.