The Shanghai Tourism Festival is a highly anticipated event where all the big players showcase what’s new at their facilities. The Shanghai Disney Resort has participated in the tourism festival’s big parade for five years now and this year’s float will lead the parade. The newly designed ‘Mouse Party” will celebrate Mickey Mouse himself – bringing an authentic Disney party wherever it goes, sharing happiness and excitement with visitors from China and across the globe.
“With Shanghai attracting millions of tourists every year, we are so proud to see that Shanghai Disney Resort has rapidly become one of the country’s most popular destinations, benefiting significantly from the success of the city’s booming tourism industry,” said Philippe Gas, general manager of Shanghai Disney Resort. “The theme of this year’s float is ‘Celebration’, and we look forward to helping our guests celebrate many of their important milestones with us for years to come.”
The design elements of the float represent a huge party as Mickey Mouse prepares to celebrate his 90th anniversary.
A number of colorful party elements will draw the audience into the float’s immersive and festive feel, including glowing stars, Mickey-shaped balloons, a huge spinning cake with Mickey features, and an illuminated castle made of party hats in various sizes and colors incorporated into the design. To top it all off, Mickey will also appear at the center of the float surrounded by his pals Minnie, Donald, Daisy, Goofy, Pluto, Chip and Dale.
The entire float will also be adorned with gifts from Mickey and his pals, wrapped with supersized red ribbons, helping to bring the celebratory atmosphere to local residents and millions of TV viewers across China. Twenty of Disney’s energetic performers will also be dancing alongside the float to the hit song “It Began with a Mouse”, introducing festival attendees and parade spectators to the magic and legend of Mickey Mouse.
2018 will mark the fifth consecutive time Shanghai Disney Resort has participated in the Shanghai Tourism Festival, with each float proving to be a huge hit with all in attendance. The resort was recognized as an “Excellent Organizer” last year, following its “Best Performance” award in 2016 and “Most Popular Float of the Year” award in both 2014 and 2015.
Here are some highlights from the 2016 parade:
The float will make its debut on Saturday, September 15 at the 2018 Shanghai Tourism Festival’s Grand Opening Parade. Then, from September 16 through October 6, the float will cross the city, bringing the celebration to several areas of Shanghai and allowing more residents and tourists to get a taste of the Disney’s magic.
On October 6, the 2018 Shanghai Tourism Festival’s closing ceremony will be held at Shanghai Disney Resort’s Disneytown for the first time ever. Featuring an extension of the Disney experience, Disneytown is a unique destination for dining, shopping or catching a Broadway show.