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Disney’s Frozen on Broadway sets records in opening week

Disney has opened its newest musical in New York City. Frozen is playing to packed houses at the St. James Theater and its first week was a house record. The new record marks the first time a production has broken the 8-performance record set by The Producers over 14 years ago. The first week ended with a royal sized gross of $2,246,997.50 for the eight performances.

This marks the first time a production has broken the eight-performance house record of $1,600,243.00 established by the smash hit The Producers over 14 years ago for the week ending January 4, 2004. Prior to last week, the only other production to break that record was Dr. Seuss’ How the Grinch Stole Christmas!, which set a new house record at the St. James with a gross of $1,645,221.00 for the week ending December 23, 2007, a week in which that production played 15 performances.

Frozen has joined Disney Theatrical hits Aladdin and The Lion King on Broadway, playing at the historic St. James Theatre. The new Broadway musical opened on Thursday, March 22, and Variety has already declared, “Frozen sizzles!”

“Disney’s struck gold! Sumptuous sets, gorgeous costumes and plenty of special effects to wow the audience!” raves the New York Post. The Wall Street Journal applauds Frozen’s “spectacular stagecraft;” Newsday writes, “the show has all the makings of a serious megahit” and The Telegraph declares, “Frozen will burn up Broadway for years to come!”

Disney Theatrical also released their first teaser trailer for the Broadway show:

Frozen, a full-length stage work told in two acts, is the first and only incarnation of the tale that expands upon and deepens its indelible plot and themes through new songs and story material from the film’s creators; in fact, this new stage production features more than twice as much music as the film. Like the Disney Theatrical Broadway musicals that have come before it, it is a full evening of theatre running over two hours.

Based on the 2013 film written by a trio of Oscar winners, Frozen features music and lyrics by the creators of the film score Kristen Anderson-Lopez (Up Here, Winnie the Pooh, In Transit) and EGOT-winner Robert Lopez (Avenue Q, The Book of Mormon, Up Here) and a book by Jennifer Lee (Zootopia, Wreck-It Ralph), the film’s screenwriter and director (with Chris Buck). Frozen won 2014 Oscars for Best Song (“Let It Go”) and Best Animated Feature.

Frozen’s director is Michael Grandage, a Tony Award winner (Red) and director of three Olivier Award-winning Outstanding Musicals (Merrily We Roll Along, Grand Hotel and Guys and Dolls), and Rob Ashford, Tony Award winner (Thoroughly Modern Millie) and multiple Tony and Olivier Award nominee, is choreographer.

Frozen stars Broadway veterans Caissie Levy as Elsa and Patti Murin as Anna. The two women are joined by principal cast members Jelani Alladin (Kristoff), Greg Hildreth (Olaf), John Riddle (Hans), Robert Creighton (Weselton), Kevin Del Aguila (Oaken), Timothy Hughes (Pabbie), Andrew Pirozzi (Sven), Audrey Bennett (Young Anna), Mattea Conforti (Young Anna), Brooklyn Nelson (Young Elsa), Ayla Schwartz (Young Elsa), Alyssa Fox (Elsa Standby), Aisha Jackson (Anna Standby) and Adam Jepsen (Sven Alternate).

Do you have plans to get to New York and see Frozen on Broadway for yourself?

Photos courtesy Disney Theatrical. Photographer Deen van Meer.

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