Walt Disney World expands annual passholder benefits

The Disney Blog


The Walt Disney World annual passholder program is a huge benefit for Disney. Disney gets a built in customer base and ambassadors for its brand. Most passholders hardly ask for anything more than admission to the parks and the occasional discount. Now, for Walt Disney World’s 45th anniversary it has a special gift for annual passholders. Disney will be providing its best customers new discounts on dining and merchandise.

  • New dining and merchandise benefits – Passholders will receive 10 percent off food and nonalcoholic beverages at select table-service restaurants at theme parks and Disney resort hotels and 20 percent off purchases at Disney owned-and-operated merchandise locations. These new benefits will continue even after the anniversary comes to an end on Sept. 30, 2017.
  • Disney World is also offering a limited time discount on food at 45 owned and operated dining locations – In addition to the ongoing benefits, passholders can save up to 20 percent off the price of food and non-alcoholic beverages at select restaurants in the theme parks, resort hotels and Disney Springs, as well as dinner shows. Passholders can choose from 45 restaurants participating in this special offer during the 45th anniversary year that runs now through Sept. 30, 2017.
  • Get 13 months for the price of 12 – Guests who purchase a 12-month pass will enjoy 13 months of unsurpassed passholder magic filled with seasonal events, unique attractions and stellar entertainment. New passes must be purchased between Oct. 2, 2016 and Jan. 3, 2017. Prices vary depending on pass type selected – Weekday Select, Silver, Gold, Platinum, Platinum Plus.

I have to say that as a family whose all three passes fall outside the 3-month window to get that extra month (one I just renewed two days ago) I think that’s a pretty dirty trick to not just give every Annual Passholder and extra month. I’ll enjoy the food and merchandise discounts, but I think Disney is making a mistake there.

Do you plan to use these new annual passholder benefits?

4 thoughts on “Walt Disney World expands annual passholder benefits

  1. For the price increase on the tickets they only giving 1 extra month? Pfftttt!!!! it should be more.
    20% discount on merch will finally bring us up to par with Disneyland has had all along.
    Sorry not enough to entice us to renew our passes Disney has blown it with their money hungry antics and gone full circle to why Walt started the parks to begin with……… it’s now what Walt hated about other parks

  2. I’m pissed about the new extra month. I purchased mine online a couple of weeks ago in anticipation of a trip starting October 5th. I plan on going to Guest Services and before I actually activate my AP and politely asking them to refund my AP voucher and/or extend the expiration date by 1 month.

  3. The way things have been going at Disney the past few years, this seems like to little to late. For the first time, we are rethinking whether to renew our passes or not. It’s sad considering I was Disney hooked on opening day. Now I am constantly disappointed.

  4. John, the 13 month offer is not for renewals and hey we do get 15% off a renewal. I think your info on merchandise is incorrect. The website say Disney merchandise, not anything in a Disney owned shop. Pretty happy about the 20% off at restaurants. Too long since we’ve been to Sanaa.

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