Skip to content

Imagineer reveals first details of Star Wars Land attraction


Thannks to a talk at CES yesterday, we’re hearing our first reports about one of the possible attractions coming to Star Wars land at Disneyland and Disney’s Hollywood Studios. Jon Snoddy, an executive vice president over at Walt Disney Imagineering, was on a panel at CES and in a moment of excitement let slip some information on the attraction Imagineering and Industrial Light and Magic are partnering on. According to Snoddy it will be “unprecedented, in a way.”

The information itself comes from a Business Insider reporter who was at the talk. Snoddy hinted one of the new Star Wars land attractions would be a “boat ride,” probably similar to the new Pirates of the Caribbean attraction being constructed at Shanghai Disneyland. Also, that there would be a combination of real world sets, robotics, and digital projection on a scale we haven’t seen before.

The Pirates ride at Shanghai Disneyland reportedly will incorporate choreographed boat motion similar to what you experience on Indiana Jones Adventure but you are on the water. Imagineering often uses a ride vehicle technology developed for one park and transfers it to another park with a new story. So the reports of a similar ‘boat ride’ coming to Star Wars land does not surprise me that much.

Now the big caveat is that this quote make have been taken either slightly out of context. After all all there is a boat ride planned for Avatar-land. Still, that is reportedly described as a more gentle family ride, it sounds like the Star Wars land ride would be more rollicking.

Previously: Star Wars Land announced at D23 Expo.

Another possible problem with this report is that it conflicts with what Disney CEO Bob Iger mentioned at the D23 Expo. He said that there would be two signature attractions, “including the ability to take the controls of one of the most recognizable ships in the galaxy, the Millennium Falcon, on a customized secret mission, and an epic Star Wars adventure that puts guests in the middle of a climactic battle.”

It’s possible that plans change, and the Star Wars plans revealed at D23 Expo were definitely preliminary. Or, it’s possible that they realized that one E-ticket and lessor attraction would not be enough for the franchise.

Finally, usually attractions in a land that’s inspired by a movie has some sort of tie-in to the movie itself. There’s a boat-ride in Avatar-land because the scenes with the river were part of an important story element. Unless my memory fails me, there was no river in “Star Wars: The Force Awakens.” So it’s possible that this is a third attraction planned to relate a story element from Episode VIII, which will have opened in theaters before Star Wars Land opens in the theme parks.

What’s your best guess? Was Snoddy talking out of turn, or have plans for Star Wars land changed that much already?