Aurasma enabled Star Wars Trix Cereal Box promotion. Not related to Star Wars Weekends.
One of Disney World’s public relations experts tweeted that fans should prepare for a new augmented reality experience at Star Wars Weekends this year at Disney’s Hollywood Studios.
Fun #AugmentedReality @ @StarWars Weekends this year. Attending? download @Aurasma app for iPhone/Android. More details to come.
— Gary Buchanan (@Gary_Jerry) May 13, 2014
The Aurasma app lets you create and explore ‘Auras’. Here’s how Harrod’s store in London is using the app to create rich content experiences based on products you can buy in their store:
That’s really just the tip of the iceberg as to what can be done with Augumented Reality. Marvel has actually been using Aurasma technology in their app for a while. I’m excited to see it make its way to Walt Disney World after at least 5 years of waiting since I first heard Disney was developing some Next-Gen uses for the technology.