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SeaWorld Parks & Entertainment CEO Jim Atchison Profiled


From Busch Gardens Parking Lot Attendant to President & CEO of a major themepark and entertainment company, Jim Atchison has had quite a rise. He’s also a real nice guy who wants nothing more than success for the employees of his parks and a day of world class entertainment for his guests. He’s flown a bit under the wire until the recent IPO of SeaWorld Parks & Entertainment. But now he’s finally getting his due.

Take this interview with FOX Business:

“I really crave that (interaction),” he said. “…to be involved in the business and get close to the guests, the guest experience, finding out the best things about their day, how they bought their tickets, what their intents are to return…I walk our parks regularly. I spend a lot of time in our parks.”

That’s exactly the sort of quote fans love to hear from theme park management. Lots more detail about Jim’s career and where the company is going in the interview.

I first met Jim at the announcement of SeaWorld’s expansion into Dubai. He was personable and friendly and stayed to talk with everyone who wanted a moment of his time. Alas, that project was sunk by forces outside SeaWorld’s control. He then had to deal with the transition from ownership by an international alcoholic beverage conglomerate to a giant private equity group. But SeaWorld clearly took advantage of that extra infusion of cash to improve its parks and to formulate a plan that would carry the company through to a new brand that included entertainment options that helped expand the SeaWorld experience beyond the park gates.

Jim deserves a lot of the credit for creating and leading the team that will take SeaWorld into the next 50 years. They do intend to play with the big boys. For instance, SeaWorld & Busch Gardens just raised their admission prices, following announcements from Universal and Disney that their prices were increasing. That’s the game that SeaWorld will have to play if it wants to continue being a world class entertainment choice.

1 thought on “SeaWorld Parks & Entertainment CEO Jim Atchison Profiled”

  1. I would first like to state that watching the “blackfish” special definitely fueled this response…

    I too, like many others have been a huge animal lover most of my life. Working and volunteering with wildlife is an unspeakable fulfillment only one can experience hands on.
    After watching this documentary first, made me bawl my eyes out and really irked me that seaworld and other ‘affiliated’ organizations are completely stripping and tremendously lowering the quality of life expectancy for the animals. On top
    of dramatizing how wonderful their lifes are caged and alone… Not suitable conditions for an animal such as the orca, a 5-12,000 specie.
    Since this franchise brewed over highly qualified entrepreneureal spirits couldn’t these forward thinkers brainstorm and stop this true animal cruelty!

    If only we ALL could live in each others fins~

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