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DCA History Lesson: Tortillas, Wine, and Heavy Machinery

We are almost a week away from the piece de resistance for a Disney Parks fan, the unveiling of “DCA 2.0” after its major 5-year overhaul. As you know, I have been writing these history lessons leading up to June 15th, reminding you what would have happened if DCA stayed the same from day one. Today we are looking at a mish-mash of topics: Mission Tortilla Factory, Golden Vine Winery, and the Bountiful Valley Farm, with which we will start with.

Bountiful Valley Farm was one of the opening day attractions featured in the “Golden State” portion of the park. This area was a walk-through/garden/construction site that showed you how agriculture is such a large part of California’s culture (Thanks to Caterpillar farming equipment the area’s sponsor). This mini-land featured multiple crops that are prominent in California in addition to statues and signs describing California agriculture. The area also featured a new take on a kid’s water play area, using stationary yellow poles spurting water in different directions. A neat, inventive component was the unique store called “Santa Rosa Seed and Supply” that featured the usually t-shirts and toys (Caterpillars, no less), but also having gardening essentials. An odd choice for a theme park, but a cool ideas none the less. The highlight of the area? The ability to sit in tractor seats…duh! The area was one of the first to be gutted for the redo, closing on Sept. 7th, 2010. This area has now been covered with Carsland (BREAKING NEWS…it opens June 15th).

Golden Vine Winery is the next stop on our “Did this really fit?” DCA Tour. This pavilion was presented by Robert Mondavi, wine maker extraordinaire. This ginormous, multi-tiered area was host to multiple restaurants and wine tasting bars, along with “Seasons of the Vine”. This 7 minute movie (narrated by Jeremy Irons) showed a winery through the seasons and explain how wine was made at the Mondavi winery. Staffed with “Wine Ambassadors” trained by the Mondavi company, any wine questions could be answered after the film, or throughout the pavilion. The film stopped showing in March of 2008 and transformed into the Blue Sky Cellar, a preview center for the DCA revamp project.

Wine Country Market was the quick service location in the building, often regarded as the best quick service restaurants in recent memory. The location featured gourmet “grab and go” options, like fancy cheeses and freshly made sandwiches. The store also had Golden Vine Winery merchandise and Robert Mondavi wines by-the-bottle for sale. Some thought the prices were unreasonably high, even for theme park food, but others argued saying that you paid for what you received…gourmet food. When the Mondavi Corporation announced the deal with Disney had lost them over $12 million dollars and that they were cutting their 10 year agreement short, Disney quickly closed the place for good. It eventually turned into the current Wine Country Tratoria.

Finally, let us reminisce over the Mission Tortilla Factory. This attraction was a walking tour through a real working tortilla factory…in the middle of a theme park! I find that awesome! After a short pre-show video featuring 3 grade school kids explaining the history of the tortilla, you entered into a small room with interesting holographic tortilla makers in tiny windows lining the wall. At your own pace, you can enter the actual tortilla production area. Multiple signs and staff were there to answer any tortilla related questions and hand out free samples. The last room featured a demonstration kitchen that introduced tortilla recipes to guests. At the beginning of its life (it was an opening day attraction), it was often mocked as being called an “attraction”, along with the Boudin Bakery Tour right across the pathway (and for the record, the Boudin Bakery Tour was my favorite part of DCA when I visited. I did it 5 times…), as it was just a walking tour. It eventually developed a cult status and had a pretty steady flow of guests up until May of 2011, when the Mission Tortilla company decided not to renew their contract with Disney. The Ghirardelli Chocolate Store and Soda Fountain opened this month in its place.

Well there you go, three distinct parts of opening day DCA that have since gone the way of the Dodo bird. Do you miss any of these experiences? Do you wish they could have been integrated into the new DCA design? Do you miss those tortillas as much as I do? Let me know in the comments below. Next time, we will be having Christmas in June, as we look back at DCA’s past holiday experiences! Until next time, Have a Magical Day!

(Photos courtesy of

3 thoughts on “DCA History Lesson: Tortillas, Wine, and Heavy Machinery”

  1. I agree that the walking tour was one of our favorites, especially on hot days. On preview days both Boudin bakery and Mission Tortilla Factory ran full steam and the guests reaped the rewards. As you left the park you were offered a dozen tortillas or a loaf of sourdough bread. As for Robert Mondavi wine, it made an excellent beverage to welcome in the new year for my husband and me. Thanks for helping me reminisce.

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