Disney and Major League Baseball partner for All Star Game

Major League Baseball Properties and Disney Consumer Products today unveiled 36 different designs of MLB-themed Mickey Mouse collectible statuettes and related apparel and merchandise in celebration of the 2010 MLB All-Star Week festivities taking place July 9–13 in Anaheim, Calif. as part of a new collaboration between the organizations. The statuettes are replicas of 7.5 foot tall, life-size statues that will be placed at key Southern California landmarks leading up to the All-Star Game on July 13.

This special line of commemorative collectibles, commissioned in conjunction with MLB and Disney Consumer Products’ licensee Forever Collectibles, will be uniquely decorated with bold graphics featuring logos of each of the 30 MLB Clubs as well as an American League and a National League design. In addition, four statuettes will feature various All-Star Game themes. All are available in a 7.5-inch size later this month through DisneyStore.com and additional retailers including MLB stadium shops, Walgreens and Dick’s Sporting Goods.

The 36 life-size statues are also decorated using the same logos and designs as the statuettes. With a height of 7.5 feet and weighing 989 pounds, these MLB-themed statues will begin to appear at landmarks throughout Southern California closer to the 2010 All-Star Game. Exact locations will be made public at a later date.

“With the All-Star Game returning to Anaheim, now is the perfect time for these two iconic American brands to team up and celebrate the premiere sporting event of the summer,” said Bob DuPuy, President & Chief Operating Officer, Major League Baseball. “These Mickey Mouse statuettes will allow fans of all 30 Clubs to share in the excitement of All-Star Summer even if they can’t make it to Anaheim for the festivities.”

“Baseball and Mickey Mouse really connect families and with the All-Star Game being in our backyard this year, it made perfect sense to combine the magic of Disney with America’s favorite pastime,” said Stephen Teglas, vice president and general manager of Fashion & Home North America at Disney Consumer Products. “We look forward to delighting fans of both brands with our unique products and collectibles.”

In addition to the statuettes, starting next month, fans can obtain a wide variety of merchandise and apparel featuring Major League Baseball and beloved Disney characters, including caps, t-shirts, sweatshirts, drink ware, pins, throws and beach towels.